Being the lip balm whore that I am I bought some Blixtex Clear Advance, the fact that it is marketed towards men appealed to me – metalic gray packaging, non-glossy, SPF 30, there is a man on the box (or at least a strong chin), and I seem to remember commercials with men telling each other about it. So I’m surprised to find it has a very strong, very sweet, fake strawberry flavor to it, you can smell it when the tube is open. I mean, if you have have a masculine flavor I would think mint, or lime, or orange even. But strawberry? At least ask Jelly Belly if you could use thier Margarita flavor or something.