James Lileks takes a trip through the seduction and disappointment of the Method cleaners – one day he said:

Today at Target I saw a shelf of cleaning supplies that instantly appealed to my superficial desire for novel marketing paradigms. … Are the new fluids better than the old? I don�t know, and I don�t care; what counts is that I open the cupboard, see them arrayed in pristine splendor, and I feel good about my life. I�ll never use them. Once the level of fluid goes down, the entire effect is ruined.

And the next day he said:

An update on the new Target cleaning products described at punishing length last Friday: they�re awful.

Though I do admit I’m using the tangerine kitchen cleanser, I don’t love the way it smells, but it does an ok job.