Today at Target I saw a shelf of cleaning supplies that instantly appealed to my superficial desire for novel marketing paradigms. … Are the new fluids better than the old? I donï¿½t know, and I donï¿½t care; what counts is that I open the cupboard, see them arrayed in pristine splendor, and I feel good about my life. Iï¿½ll never use them. Once the level of fluid goes down, the entire effect is ruined.
And the next day he said:
An update on the new Target cleaning products described at punishing length last Friday: theyï¿½re awful.
Though I do admit I’m using the tangerine kitchen cleanser, I don’t love the way it smells, but it does an ok job.